7 Brands Crushing the TikTok Game
TikTok’s popularity is on the rise and many marketers are scrambling to uncover if they should even get involved with it or not. The app created by a Chinese tech company called ByteDance allows users to show their creative side to their peers and ‘community’ through short mobile videos. The latest statistics of the app show that it has 700 million daily active users and is valued at $78 Billion as of 2019. The numbers alone make it an extremely attractive proposition for brands to get involved.